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Jobs at Ledbury, Inc

Digital Marketing Analyst

Location: Richmond, VA

Department: Marketing

Type: Full Time

Min. Experience: Experienced

Ledbury is looking for a Digital Marketing Analyst who will be responsible for the development, implementation and management of the company’s online paid customer acquisition campaigns.  We are looking for a highly motivated individual to actively identify, introduce, engage and convert new customers.  Our goal is to make one of the finest products in the world and deliver it through a truly exceptional customer experience. The right candidate will be able to effectively communicate that vision across a digital platform.

The Role

  • Develop and execute online marketing programs and initiatives to drive sales including: paid search, SEO, affiliate marketing, retargeting and Facebook advertising
  • Identify and size new customer acquisition opportunities to drive growth of the eCommerce channel
  • Continually analyze and optimize campaign performance using split and multivariate testing, executing changes based on quantitative, actionable insight
  • Identify highest value customer segments and tailor online marketing efforts accordingly
  • Work closely with web design team to create, manage and optimize ad creative and landing pages tied to ad campaigns
  • Effectively communicate recommendations and results to the senior management team

The Right Candidate

  • A self-starter that thrives in an entrepreneurial environment.  Likes a fast/loose environment that provides you the opportunity to tackle challenging projects with autonomy
  • Loves data and is incredibly analytical.  Makes decisions based on numbers and can create actionable strategies based on their results
  • Has extensive experience working with CPC and CPM advertising including Google Adwords, or similar
  • Has a bachelor's degree and at least two years experience executing paid acquisition campaigns, preferably for an eCommerce site.
  • Understands that work should be fun and have the desire, willingness and need to love what you do

We Will

  • Provide you with a fast-paced, high-growth atmosphere where your work will have a direct impact on the trajectory of the company
  • Provide you with an environment to grow both professionally and personally.  We are results-oriented and want to see you progress quickly alongside the company
  • Compensate you at competitive startup rates. We also provide a benefits package including healthcare and generous vacation allowances

Who We Are
Ledbury is a Richmond, Virginia based men’s apparel company that specializes in the design, production and sale of luxury men’s dress shirts, casual shirts and related accessories.  Ledbury is a privately funded, growth-focused menswear business that has been featured the Wall Street Journal, Financial Times and GQ.   

Next Steps
If interested in this position, please submit a cover letter and resume through the link below.


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Cover Letter*
Experience using the Google Adwords platform?*
Experience using Facebook Business Manager?*
Experience with programatic advertising platforms such as Criteo, Double-Click, Quantcast, Rocket Fuel, etc.?*
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Please list 3 e-commerce brands that you enjoy shopping with and why (don't worry, you don't have to list Ledbury :).*